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Why we’re extremely positive about the outlook for the Malling market

about 3 years ago
Why we’re extremely positive about the outlook for the Malling market

A cursory glance at any property market segment in a newspaper these days is enough to make anyone reach for the brandy. As the end date of the stamp duty holiday looms, more and more commentary is predicting impending catastrophe. It’s certainly true that there are challenges ahead in the market, not least in Malling, but when it comes to the property market, challenges always go hand in hand with opportunities.

Stamp duty is very much top of the property agenda now. Even though the holiday comes to an end at the end of March, the lengthy process of conveyancing means any offers accepted now are unlikely to be completed before the deadline. In terms of what that means in pounds and pence, the average property value of a home here is £398,000, so if a transaction happens after 31st of March 2021, the average stamp duty bill rises from nil to £9,885.

The true impact remains to be seen. While these additional charges are not inconsiderable, many people will perceive the property to still be worth buying, especially if they have emotionally connected to the home and can come up with the extra money. Mortgages remain historically cheap, and the quality of the mortgage deal often has a larger bearing on the cost of the property than stamp duty alone.

The government’s logic for not extending the stamp duty holiday, or even permanently reducing it, is unclear. For anyone working in residential property, the positive effects to the wider economy of high transaction rates are well known. Not only does it support the myriad industries inextricably intertwined with the house moving process, but it also supports a more geographically flexible workforce, which may be more important than ever post-covid and post-Brexit.

Our experience suggests that Malling is very well placed to weather any storm which may come over the horizon. Anyone who knows the area will understand why we’re so confident. Not only do we have a fantastic balance of people, jobs and housing stock in the local area, but we’ve got a proven track record of bouncing back. After the financial crisis of 2009, prices in some parts of the country took nearly a decade to recover, and sales levels never did. However, in our area the strong pull factors meant we were able to return to pre-credit crunch levels relatively swiftly.

The market faces a number of challenges beyond stamp duty including flats with fire safety issues struggling to sell and help to buy changing to only be for first-time buyers. However, one thing we’ve learned from the pandemic is that people now have a renewed interest in their home and how it affects their quality of life. At a time when huge parts of the economy have been untouched by lockdowns and mortgages remain available, we think the intrinsic attractiveness of the Malling property market will shine through.

The rate at which properties are sold in the market is probably the best indicator of what we in the trade call ‘buoyancy’. In this chart we show the number of properties which have been sold each year since 2010.
This chart shows how the relative prices of the major house types have varied over recent years. By clustering the columns you can see the interesting patterns developing over time.
The split of population by age group has a big effect on the local housing market; the demographic profile affects prices, but more importantly the tenure mix and the rates of sales. The patterns you can see here gives you a good insight into the profile of local residents.

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